Tips to Select the Top Advertising Agency in Dubai

advertising agencies in dubai

You know about the 4Ps of marketing – Product, Place, Price and Promotion. As a business you would be able to take care of the first three all by yourself but for the fourth you need the services of a specialist. In a competitive marketplace such as Dubai where customers have different options to choose from digital Promotion often decides the success of a business. It puts your products and services in front of the customers and creates desire in their minds. Needless to say you need to hire the top advertising company in Dubai to succeed.

Here are a few tips that will help you hire the best in business.

Know Your Need

You should start by figuring out your need. There are different kinds of advertising agencies in Dubai from ones that specialize in inbound marketing to those that help you in your outbound marketing efforts or both. Once you know the kind of agency you need, you will be able to zero in on the best.

Prepare A List of Dubai Advertising Companies

Next you should prepare a list of top online advertising companies in Dubai. This isn’t difficult as some Google search will offer you names of the top agencies in Dubai. Here you should focus on two aspects – advertising budget and secondly match that budget with the kind of rates these agencies charge. Once you have such a list in hand it would allow you to narrow down your choice further and find the right agency for your needs.

Check Track Record

The Dubai advertising agency you plan to hire should come with a proven track record. They should have helped previous clients meet their marketing goals and must enjoy good working relationship with their clients. This is where you must know how long they have been in business and the kind of clients they have worked with in the past. Avoid hiring agencies that can’t substantiate their track record as they may not be able to meet your business goals. If they have worked with companies similar to yours in the past it puts them at a vantage point as they would know the inherent factors that govern your business.

Ask for Detailed Quote

If you are happy with the track record of the company you should initiate a conversation with them explaining your project requirements and asking them for an all-inclusive quote. The idea here isn’t to choose the agency that offers you the lowest quote but also understand the kind of expenditure you would incur on the project. Compare this quote with the value the agency would offer you. Ideally chose the agency that offers maximum value and not one that promises lowest cost.

Focus on Professionalism

Last but not the least you should focus on professionalism shown by the firm during the course of your initial conversation. If an agency delayed its reply or doesn’t care to address all your doubts and queries they are likely to work quite the same way. Attitude and approach are vital for a successful relationship in this business and you shouldn’t make any compromises with them.

Now that you know what you need to look for you can go ahead and hire the best advertising company in Dubai.


The author of the article is a professional web designer at Alcobyte.com, top web design company in Dubai UAE, offers custom dynamic WordPress cms, graphic design and eCommerce services.

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